Biography

Lydell Michaels is a seasoned casting and event management professional with over 30 years of experience. Originally from Atlanta, Georgia, he also spent time in Seattle, nurturing a lifelong passion for the arts. His deep understanding of the entertainment industry, coupled with his BA in Business Marketing and Computer Science, has been instrumental in his successful career.

Personal Experience

Lydell Michaels career in entertainment spans over three decades, deeply rooted in a passion for artists and the creative process. Lydell Michaels honed his skills in artist management, event production, and fashion, working with a diverse range of talent, from major label acts to independent artists.

In Atlanta, Georgia, Lydell Michaels spearheaded innovative fashion events, partnering with local clubs to revitalize their slower nights and significantly boost their profit margins. Lydell Michaels also founded and operated a successful fashion modeling agency, connecting talented models with international opportunities.

Beyond the music industry, he’s the owner of De La Trend, a fashion brand that reflects his passion for style and creativity.

A key highlight of his career was founding Cobra Music Distribution, a venture born from a desire to foster and create opportunities for independent artists. This platform aimed to provide them with the tools and resources to sell their music, book shows on a global scale, and secure placements on cable television networks.”